Clear Channel Media + Entertainment

Why Advertise? Here are 10 great reasons

Advertising works and we understand the Twin Cities advertising landscape better than anyone. Clear Channel Media + Entertainment know how important it is for every company; new or established. Here are 10 great reasons why advertising is so important.

Advertise to reach new customers. The market changes constantly – no matter your business. New families move to our area every day which means potential new customers to reach. People's lifestyle and buying habits also change daily. The shopper who wouldn't have considered your business a few years ago may be a prime target now. Remember, the average person moves every 3.5 years. Plus, it is estimated that 5 million people will be married and 4 million babies born this year in the U.S.

Advertise to remain with shoppers throughout the buying process. Many people postpone buying decisions. They often go from store to store, comparing prices, quality and service. Advertising must reach them steadily and consistently through the entire decision-making cycle. Your name must be fresh and top of mind over your competitors when a prospective customer ultimately decides to buy.

Advertise to remain connected to current customers. Shoppers & customers do not have the company loyalty they once did. You must advertise to keep pace with not only your local competition, but also the larger national competitors. The National Retail Merchants Association states: "Mobility and non-loyalty are rampant. Stores and companies must promote to get former customers to return and to seek new ones."

Advertise to maintain a healthy, positive image. In a competitive market, bad news can travel fast. Advertising corrects "overstated" bad news about a company or the economy. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy or consumer negativity.

Advertise because it pays off over a long period. Advertising gives your company a long-term advantage over competitors who cut back or cancel advertising. Advertisers who maintain or expand their ad investment over a five year period see their sales increase an average of 100%. Companies who cut advertising over the same period, see average sales decreases of 45%. Advertising is definitely an investment and not an expense.

Advertise to make more sales. Businesses that succeed are usually strong, steady advertisers. The key to creating a great return on an advertising investment is consistency, which drives sales. Advertising builds on itself and remaining top of mind will undoubtedly increase the odds of more sales and more customers.

Advertise to generate store traffic. Continuous store traffic is the first step toward increasing sales and expanding the number of shoppers. The more traffic you create the better chance of selling more than what attracted a customer to you. The National Retail Merchants Association states that for every 100 items a shopper plans to buy, they make 30 unanticipated "in the store" purchases.

Advertise because your competition is advertising. There are only so many consumers in the market who are ready to buy at any given moment in time. You need to advertise to keep regular customers engaged and to counterbalance competitive advertising. Consistent advertising allows you to maintain or grow your share of customers rather than potentially losing them to more aggressive competitors. If you're not advertising, you're not in the game.

Advertise to maintain employee morale. When advertising and promotion are suddenly cut or cancelled, salespeople may become alarmed and feel the company is not maintaining its part in the sales process. Positive advertising boosts morale. It gives your staff strong support and a positive image that carries over into how customers are treated. Customers definitely respond to positive message and a positive consumer environment.

Advertise because there is always business to generate. Even the slowest days produce sales when your advertising is in the public mainstream. As long as you're in business, you have new people to reach. Advertising generators customers now, and future customers.

Why advertise with Clear Channel Media + Entertainment?

Clear Channel Media + Entertainment delivers audience like no other media company in the Twin Cities marketplace. We are not just about radio. We are about being a fully integrated media solutions provider, intertwining on-air, online, on-site, and mobile in creative ways to deliver your message across multiple platforms. Your message needs to be anywhere, and everywhere your audience wants to consume, when they want to consume it.

We are a company which offers broad national reach, but we execute message delivery at the local community level. Our on-air personalities bring engaging life to our brands and we play an active, involved role in the community. That's how we can deliver your advertising message more uniquely than anyone else. We interact with our audience and that active engagement means the recall of your message increases. Plus, our audience interaction is staged on-air, on-site, through our station websites, social media, the total traffic network and iheartradio. We truly are reaching your target audience whenever, wherever and however they want to be reached. This creates a fully integrated 360◦ approach to your advertising campaign.

We are Clear Channel Media + Entertainment, your integrated media solutions provider.

This is CCM+E

Our Media Reach

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