GLOSSARY

ON-AIR TERMINOLOGY

WEB/DIGITAL TERMINOLOGY

ON-AIR TERMINOLOGY

AM DRIVE (MORNING DRIVE)

Monday through Friday from 5:30AM to 10AM.

 

AFTERNOON DRIVE (PM DRIVE)

Monday though Friday from 3-7PM.

 

AVERAGE QUARTER-HOUR PERSONS (AQH)

The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.

 

AVERAGE QUARTER-HOUR RATING

The average Quarter-Hour Persons estimate expressed as a percentage of the population being measured

 

AUDIENCE COMPOSITION

The demographic or socioeconomic profile of a station's audience.

 

AVAIL

The commercial position in a program or between programs on a given station available for purchase.

 

BILLBOARD (RADIO/AUDIO BILLBOARD)

Name mentions given to an advertiser in return for a program/station commitment (often to a "sponsor" of the program).

 

BEST TIME AVAILABLE (BTA)

Commercials which are scheduled by the station to run at the best available time after all other sponsor commitments are met.

 

CLUSTER

A group of stations in the same market under common ownership or sales management.

 

COMBO

Two (or sometimes more) Radio stations, usually operated by the same owner in the same market.

 

COVERAGE AREA

The geographic area within which a signal from an originating station can be received.

 

CUME PERSONS

The total number of different persons who listen to a Radio station during a daypart for at least five consecutive minutes.

 

DAYPART

The time segments into which a day is divided by for the purpose of selling advertising time. Primary dayparts are morning (or AM drive), midday, afternoon (or PM drive), and evening.

 

DEMO (TARGET DEMO)

The age group and make-up of the audience that you wish to receive your product or service message.

 

EQUAL DISTRIBUTION

Ensuring that commercials are scheduled to run in a broad time period or combination of time periods, getting equally distributed across each time period.

 

EQUAL ROTATION

Usually refers to ensuring that commercials are scheduled to run in a broad time period or combination of time periods and get equally distributed across each time period.

 

EVENING

Monday though Friday from 7PM-Midnight.

 

FIXED POSITION (SOMETIMES CALLED "ANCHORED")

A commercial scheduled to run at a precise time, or a commercial scheduled to run within specific programming content.

 

FLIGHT

Advertising agency scheduling concept that alternates periods of advertising activity with periods of no activity.

 

FLIGHT DATES

Start and end dates of an advertising campaign.

 

FREQUENCY

The average number of times the same person will hear a commercial.

 

FRONTLOAD

Refers to creating a schedule that tends to place more commercials on days of the week that have less demand.

 

LIVE READ

Announcement is read "live" on-air by a station personality.

 

MIDDAY (SEE DAYTIME)

Monday through Friday from 10AM-3PM.

 

MORNING DRIVE (AM DRIVE)

Monday through Friday from 5:30 AM to 10AM.

 

NIELSEN

Radio ratings service.

 

OPTIMUM EFFECTIVE SCHEDULING (OES)

Advertising purchasing concept designed to reach the majority of a station's audience three or more times in a week by distributing commercials evenly Monday-Sunday from 6AM to Midnight.

 

PIGGY-BACK

Two commercials scheduled to run back-to-back, purchased by the same advertiser.

 

PM DRIVE (AFTERNOON DRIVE)

Monday though Friday from 3-7PM.

 

PRE-EMPTION & PRE-EMPTIBLE

The displacement of a scheduled commercial announcement in favor of a higher-priced commercial or for some other reason.

 

REP

Short for representative. The station account executive who serves a local advertiser or agency.

 

RUN OF SCHEDULE (ROS)

Commercials scheduled to run across multiple dayparts and multiple days. Usually Monday-Friday, 6AM-12AM.

 

ROTATION

The distribution of commercials across a section of days and hours within the purchased time period.

 

SIMULCAST

When two or more Radio stations broadcast the same programs and same commercials at the same times.

 

SPONSORSHIP

The purchase of a radio program or specific feature.

 

TOMA (TOP-MIND-AWARENESS)

Achieving a high level of recognition with a specific audience.

 

TOTAL AUDIENCE PLAN (TAP)

An advertising schedule that places ads in a pattern that utilizes all station dayparts for maximum station audience exposure.

 

TARGET DEMO (DEMO)

An age group or audience make-up that you target with your commercial message.

 

TOTAL SURVEY AREA (TSA)

Geographic area that encompasses the Metro Survey Area (MSA) and may include additional counties located outside the MSA which meet certain listening criteria.

 

UNIT

One commercial message regardless of length.

^TOP WEB/DIGITAL TERMINOLOGY

MONTHLY METRICS DASHBOARD DEFINITIONS:

 

UNIQUE VISITORS

Unique visitors to a website for a given time period.

 

PAGE VIEWS

Measures each individual page viewed by all users, counting each time the page is visited.

 

CUME (AVG. WK IN MONTH)

The number of unique people listening to our streaming radio player for an entire week. This is also known as unduplicated audience… each person is counted only once even if they listened more than once in a week. (Source: WebSideStory)

 

AQH (M-F 6a-7p)

The number of people listening to an online radio station/network for a minimum of five minutes during an average fifteen minute period of time during the reported daypart.

 

SESSIONS

Number of times the streaming radio player is accessed during the time period

 

NIELSEN SP 06 ON-AIR CUME

Cumulative listeners per week to the on-air broadcast of the station, per Nielsen, from the Spring Book. (will be updated monthly)

 

CPP

Cost Per Point

 

ONLINE RATING

The AQH divided by your Market population.

 

ONLINE SPOT

Cost Per Point multiplied by the online rating

 

TOP LEADERBOARD

Local impressions for the top leaderboard (large banner at top of screen) by station

 

BELOW LEADERBOARD

Local number of impressions for the bottom of the page ad positions

 

PHOTO GALLERY IMPRESSIONS

Local number of impressions for photo gallery ads by station

 

PHOTO GALLERY IMPRESSIONS

Local number of impressions for photo gallery ads by station

 

300x250 AD IMPRESSIONS

Local impressions for 300x250 ad by station (large square ad)

 

120x600 AD IMPRESSIONS

Local impressions for 120x600 ad by station (skyscraper)

 

VOD PAGE VIEWS

All page views by station for VOD, including cc-common page and viewer interaction

 

PODCASTING PLAYS

Total number of times a podcast is downloaded.

 

STRIPPED PAGE VIEWS

Total pageviews of all Stripped cc-common page by station

 

NEW2 PAGE VIEWS

Number of page views to a stations cc-common New page

 

NEWS AGGREGATE PAGE VIEWS

All page views by station for News Aggregate cc-common page.

 

KEYWORDS/SEARCHES

Total number of searches by stations utilizing Search/Keyword search system

 

WEEKLY METRICS DASHBOARD DEFINITIONS

 

UNIQUE VISITORS

Unique visitors to websites for the given time period.

 

AUDIENCE PENETRATION

Online Streaming CUME as a percentage of On-Air CUME.

 

PAGE VIEWS

Measures each individual page viewed by all users, counting a new page view each time the page is visited.

 

CUME:

The number of unique people listening to our streaming radio player for an entire week. This is also known as unduplicated audience… each person is counted only once even if they listened more than once in a week. (Source: WebSideStory)

 

KEYWORD/SEARCHES

Total number of searches by stations utilizing Search/Keyword search system

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